About us
Herbox from the beginning. When an idea becomes a movement.
Herbox was born out of a strong need and a desire to change. Our founders, Hanna and Linn, realized during their studies in San Diego that access to menstrual hygiene products in public spaces was literally non-existent. It shouldn't be that way, not there, here, or anywhere! So they decided to do something about it.
Our story
Herbox is founded
2021
Herbox is born from the idea that no one should feel restricted in their daily life due to menstruation, and therefore free menstrual products should be easily and sustainably available - in workplaces, schools, and public spaces.
Our first dispenser
2022
After much research and user testing, we are launching our first tampon machine. A solution tailored for both functionality, design, and 100% free for the user.
Herbox in Europe
2023
We offer more machines for various needs and strengthen our circular model with a focus on reuse. Our solution has now spread to several international markets that have joined the transformation journey.
Incredible growth
2024
We are growing rapidly and leading the way to continue changing the norm. Herbox is now available in over 8000 toilets across Europe. Interest is increasing in schools, sports halls, and offices that want to offer free menstrual products.
Herbox partners
We have joined forces with many organizations to spread awareness and accessibility to free menstrual products. Together with organizations such as the Swedish Football Association, West Pride, Roskilde Festival, the Danish Tennis Federation, Gothenburg Horse Show, and many more!
The societal interest is incredibly high and the engagement has led to several ambassadorships for us at Herbox, including with Nellie Berntsson, Jessica "Mithanja" Ekström, and Emma "KH underlivet" Libner, who are helping to spread our message.
We are so proud of our partners and ambassadors!
sustainability in every step
Local production
Sustainability is central to everything we do at Herbox. Our machines are manufactured in Sweden to reduce climate impact, ensure quality, and enable circular flows. If something breaks? We take it back and reuse it.
100% organic cotton
Our menstrual products contain no chemicals or fragrances. Just organic cotton, and they are also dermatologically tested to be gentle on the body!
Recycled materials
Our goal: to manufacture all our machines from recycled materials by 2025. For the sake of the planet.
Read more about how we work with circular flows, organic materials and local production
Visit our sustainability pageOur core values - which we never compromise on
Security
We deliver dispensers that require minimal maintenance and where sanitary products are always in place. Predictable, secure, and simple – just as it should be. A system that does the job in the background, hassle-free, so that more people can avoid being without when the need arises.
Pioneering
We developed Europe's first battery-free dispenser with a delay feature. Less waste, more availability! And we advocate for free menstrual products to become a hygiene standard – in schools, workplaces, and public spaces. For us, innovation is always linked to social benefit.
Passion
Our team actively engages in educational initiatives, debates, and community projects to raise awareness about menstruation as an equality issue. Additionally, we donate 1% of our profits to Kvinna till Kvinna (Women to Women) - to support women worldwide.
Sustainability
Our machines are manufactured in Sweden from recycled materials and are built to last. The products we fill them with are made of 100% organic cotton, free from harmful substances. In addition, we have a circular return flow where used machines are refurbished and reused.
Together with our customers
In 2024, Herbox was named one of the 24 most promising companies in the Nordics! This prestigious recognition meant that we were able to represent innovative Nordic companies during the final of the Techarenan Challenge, which took place during Almedalen Week 2024.
The Techarenan Challenge is one of the leading platforms in the Nordics for showcasing the growth companies and innovations of the future. Reaching the finals gave us a fantastic opportunity to present our vision, network with key players in technology and entrepreneurship, and demonstrate how Herbox makes a difference.
We look forward to continuing our journey and sharing this milestone with all of you who support us. Thank you for being part of the journey!
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