Herbox and CIFF challenge the status quo of the fashion industry

CIFF sets a new standard for the fashion industry

CIFF has long been a leading player in the fashion industry in Northern Europe, but it has also become a hub for sustainability and social responsibility. With a focus on promoting innovation, equality, and diversity in the fashion world, CIFF has made sustainability an integral part of its operations.

It’s not just about showcasing new clothes and trends, it’s also about creating an environment where everyone, regardless of gender or background, feels welcome and included.

This year’s theme, centered around hyper-urbanization, reflects a fusion of modernity and forward-thinking. CIFF 2025 will offer a wide range of exhibitors, workshops, and events designed to inspire and connect both established and emerging players in the fashion industry.

It’s the perfect setting for all of us to build new connections and strengthen the dialogue around innovation and sustainability, two central areas that we at Herbox are passionate about.

Hanna Lauste, CEO and co-founder of Herbox,  says:

“The collaboration with CIFF is an important milestone for Herbox and the fashion world. We hope that this contributes to increased awareness and can be the beginning of a new standard in the industry. It will be incredibly fun to be on site during the fair to show how small solutions like free menstrual protection can contribute to more inclusive environments. Please come by and meet us at booth F6-002!”

What Herbox brings to the table

Herbox har sedan 2021 arbetat för att förändra och förbättra tillgången till mensskydd i alla utrymmen. I samarbetet med CIFF vill vi göra fler modeevenemang tillgängliga och jämställda för alla.

Genom att erbjuda gratis mensskydd på CIFF:s mässa i januari 2025, och vara där på plats, vill vi bidra till att skapa en mer inkluderande upplevelse. Att erbjuda mensskydd som en självklarhet på evenemang där människor samlas är ett av många steg mot att bryta tabun och normalisera mens som en naturlig del av vardagen.

PSST! Find us at booth F6-002 throughout the fair!

All Herbox dispensers are designed to be both functional and sustainable, and our production takes place locally in Sweden. This reduces transportation emissions and gives us full control over quality. For us, it’s not just important to deliver products of the highest quality but also to ensure that the entire value chain is rooted in sustainability and circular principles.

All dispensers are recyclable, and since 2024, we now offer machines made from recycled plastic. Since our start in 2021, we have also donated 1% of our annual profit to Kvinna till Kvinna, and we are proud to say that, together with our customers and partners, we help women worldwide.

The future is femme and sustainable!

The collaboration between Herbox and CIFF is not just about providing products or organizing events, it’s about setting a new standard for how the fashion industry can act more inclusively, sustainably, and responsibly in all forums. By taking responsibility for the small but important details, such as ensuring access to menstrual products, we are together creating a more equitable and welcoming environment.

CIFF January 2025 - Be there or be square

By breaking taboos around menstruation and making fashion events more inclusive and sustainable. If you check out booth F6-002, you will find us there and have the opportunity to win a prize for an organization of your choice worth €2000!

Herbox and CIFF show that the future of fashion is not just about clothes, but about creating a place where everyone can feel safe, respected and included. This is real change and it starts here and now.

See you there?